Social Media
Anyone with a mobile phone can run a social media account, right? Whilst technically true, the reach of social media is potentially so great it may end up being your largest marketing channel. Surely it therefore deserves the same strategic, research based approach as your other marketing communications?
Where are your customers hanging out?
Identifying who your customers are and where they are hanging out online is key to social media success. Should you be present on all social channels? Probably not. It’s a question of creating a strategic social campaign on the right channels to reach your audience. Each channel behaves in a different way and offers different opportunities but they do all have one thing in common, they are social. Simply put, there’s nothing to be gained from posting and running, proactively engaging with your audience is essential.
Identifying who your customers are and where they are hanging out online is key to social media success. Should you be present on all social channels? Probably not. It’s a question of creating a strategic social campaign on the right channels to reach your audience. Each channel behaves in a different way and offers different opportunities but they do all have one thing in common, they are social. Simply put, there’s nothing to be gained from posting and running, proactively engaging with your audience is essential.
How should I reach and engage with them?
Content, content and content. In fact let’s say it once for those in back, content. Let’s be clear though, content does not mean arbitrarily posting a set number of times a week. It means, crafting a creative, engaging message posted where and when your audience are online. It also means fully utilising with the right content types for your audience be that caption and image, stories, lives, reels, video, polls or infographics.
Measure and analyse
To understand what is working, where improvements need to be made and discover new ideas any activity needs to be measured and reported. In interpreting your data you can plan new campaigns and really see your audience and engagement grow.
Ways of working
If you’re looking for social media support there are several ways we can work together:
- one off audit and strategy
- ongoing social media management
- trainin
Indicative fees (dependent on number of social media channels, goals and level of support required); ongoing monthly management from £500 pcm, one off audit and strategy from £500. All clients are given a bespoke quote and proposal after an initial discovery call.
