Google Ads Management
With over 90% of all global searches happening on Google it’s fair to say, for search engine result page (SERP) visibility, Google is a big deal! Search visibility via organic search is always our preference however both Google Ads Paid Search and Google Shopping should also be considered if you’re looking to seriously increase your SERP real estate fast!
Google Paid Search
Google Paid Search (also known as PPC or AdWords) involves bidding against certain keywords and phrases to try and get your text advert placed as high as possible on page 1. To get the most bang for your buck keyword research, keyword matching, advert copy, sitelink extensions, bidding strategies and landing pages are all key. With the ability to tightly geographically and demographically define advert presence, for businesses with relevant high search volume queries, Google Ads Paid Search can really jump start your search visibility campaign.
Google Shopping
For ecommerce businesses, Google Ads Shopping can be a great way to introduce your products and / or brand to potential new customers. Depending on your website configuration product data can usually be directly driven from your website which minimises setup and management time. Whilst premium products and brands can perform well on Google Ads Shopping the incentive to click is mostly price driven so it’s best to be sure you are competitively priced in the market before embarking on a Google Shopping campaign.
Ways of working
If you’re looking for Google ads support, training or advice there are several ways I can help:
- one off audit and recommeneded strategy
- optimise current Google Ads or Shopping setup and ads
- ongoing monthly management
- training
Indicative fees (dependent ads channels utilised and your goals); ongoing monthly management from £450 pcm, one off audit and strategy from £550. All clients are given a bespoke quote and proposal after an initial discovery call.
Recommended minimum ads budget for launching Google Ads campaign £300 pcm. This is in addition to my fee.
