Digital Marketing Strategy
Whatever your business goals a successful digital marketing campaign always starts with planning and research. Usually a full audit of your current activities is the best jumping off point to allow a fresh pair of eyes to take a look at what is working, where the opportunities are and how your current activities are (or are not) supporting your long term goals.
Research and planning
Understanding your market place, current and target audience and competitors is key to defining a winning digital marketing strategy. From there the process of planning the creative and channel execution can begin. Put simply, should you be using Google Ads Paid Search or creating Reels on Instagram? Impossible to say until the research is completed.
Implementation and evaluation
We work flexibly with our clients in exactly the way they want and need. If you simply need assistance in defining your strategy that’s absolutely fine and we will hand our strategy document to your in-house team to implement. If however, you want us to implement you can rest assured all channels will be closely and regularly monitored. We can report monthly and / or quarterly and create KPI dashboards to keep you full updated about progress at all times.
